Top Realtors in Surrey: How to Choose the Right Agent to Sell Your Home in 2026

If you are planning to sell your home, using a home value estimator can be a useful first step to understand what your property may be worth. However, getting the right selling price involves more than an online estimate. Your home's location, condition, recent comparable sales, buyer demand, and current market conditions all matter. This is why choosing the right real estate professional can make a major difference when selling a home in Surrey in 2026.

Table of Contents

1. Why Choosing the Right Realtor Matters
2. Understand Your Home's Current Market Value
3. Look for Strong Local Market Knowledge
4. Check the Realtor's Marketing Strategy
5. Ask About Pricing and Negotiation
6. Communication Is Important
7. Consider Experience With Your Property Type
8. Questions to Ask Before Hiring a Realtor
9. Why Sellers in Surrey Need a Local Strategy
10. How Sukh Brar Real Estate Group Can Help
11. Frequently Asked Questions

Why Choosing the Right Realtor Matters

Selling a home is one of the biggest financial decisions many homeowners make. The right realtor should do more than put a sign in front of your property and upload a listing. A good selling strategy should cover the entire process, including understanding your property's value, preparing the home, creating effective marketing, attracting qualified buyers, handling offers, and negotiating the final terms.

REALTOR.ca also recommends interviewing potential REALTORS® and choosing someone who is the right partner for your specific needs. For sellers, this means looking beyond a name or a large number of listings. The quality of the strategy and communication can be just as important.

Understand Your Home's Current Market Value

One of the first questions most sellers ask is, “How much is my home worth?” A home value estimator can provide an initial idea, but it should not be the only source used to determine your asking price. Automated estimates may not fully account for renovations, property condition, lot characteristics, views, layout, or differences between nearby neighbourhoods.

A local realtor can review recent comparable sales and competing properties to develop a more realistic pricing strategy. This is especially important when market conditions are changing. A price that made sense several months ago may not be appropriate today.

Look for Strong Local Market Knowledge

Surrey is a large and diverse real estate market. Different neighbourhoods can attract different types of buyers, and property values can vary depending on location, schools, transportation, amenities, lot size, and property type. When comparing the top realtors in Surrey BC, look for someone who understands the specific area where your property is located.

Local knowledge can help a realtor identify:

• Recent comparable sales
• Current competing listings
• Buyer preferences
• Neighbourhood demand
• Property-specific selling points
• Local pricing trends
• Potential challenges that could affect the sale

A broad understanding of the Fraser Valley is helpful, but detailed knowledge of your local Surrey neighbourhood can provide additional value.

Check the Realtor's Marketing Strategy

Good marketing can help your property reach the right buyers.Before hiring an agent, ask how they plan to present and promote your home. Depending on the property, a marketing plan may include professional photography, online listing exposure, virtual tours, social media promotion, open houses, targeted advertising, and strong listing descriptions. The goal is not simply to advertise the property everywhere. Marketing should clearly communicate why buyers should consider your home.

Ask potential agents:

• How will you present my property?
• Which marketing channels will you use?
• How will you reach local buyers?
• Will professional photography be included?
• How will you handle online inquiries?
• How will you communicate showing activity?

A clear marketing plan can help you understand what you are actually receiving as a seller.

Ask About Pricing and Negotiation

Pricing and negotiation are two of the most important parts of selling a home. A realtor should be able to explain how they arrived at the recommended listing price and what market information supports it. Be careful of choosing an agent simply because they promise the highest possible price.

An unrealistic asking price can reduce buyer interest. A well-supported price can create better opportunities for serious buyers.Negotiation also continues after an offer arrives. Price, conditions, deposit, completion date, possession date, included items, and other terms may all need to be discussed.

A strong negotiator should understand your priorities and help you evaluate the complete offer rather than focusing only on the headline price.

Communication Is Important

Selling a home can involve many questions and decisions. You should know how your realtor communicates and how often you can expect updates. Before signing an agreement, ask about:

• Preferred communication method
• Response times
• Showing updates
• Offer notifications
• Market feedback
• Weekly or regular reporting
• Who will be your main point of contact

A realtor who explains things clearly can make the selling process easier to understand, especially when decisions need to be made quickly.

Consider Experience With Your Property Type

Different properties can require different selling approaches. A detached home, townhouse, condo, investment property, or larger land parcel may attract different buyers. The marketing strategy, comparable sales, and pricing considerations can also vary. Ask potential agents about their experience selling properties similar to yours.

For example, if you own a townhouse in Surrey, you may want someone familiar with recent townhouse sales and the factors buyers are currently considering in that segment. The same principle applies to detached homes and condos.

Questions to Ask Before Hiring a Realtor

Before choosing a realtor, prepare a few practical questions.

You can ask:

1. How would you determine my home's listing price?
2. Which recent sales would you use as comparisons?
3. What is your marketing plan for my property?
4. How will you help prepare my home for sale?
5. How will you handle offers and negotiations?
6. How often will you update me?
7. What makes your approach different from other agents?

The answers can help you compare agents based on their actual approach rather than simply choosing the person who promises the highest selling price.

Why Sellers in Surrey Need a Local Strategy

The Fraser Valley market has experienced significant changes in recent years. The Fraser Valley Real Estate Board reported that 2025 was one of the slowest years in more than two decades, with high inventory and softer prices. Surrey accounted for 48% of Fraser Valley sales in 2025, while Langley accounted for 24%.

Early 2026 reporting also showed continued price pressure and cautious buyer activity. In January 2026, the Fraser Valley benchmark price fell below $900,000, while sales were below the previous year's level. These conditions demonstrate why sellers should avoid relying on an old valuation or a general market average. Your realtor should look at what is happening now and explain how those conditions relate specifically to your property.

How Sukh Brar Real Estate Group Can Help

Sukh Brar Real Estate Group works with buyers, sellers, and investors across Surrey, Langley, North Delta, and the Fraser Valley. For sellers, the process begins with understanding the property and its position in the current market. From determining a realistic price to preparing the property, developing marketing, managing showings, reviewing offers, and negotiating terms, each stage should support the overall selling goal.

If you are searching for the best realtor in Surrey, focus on the qualities that matter to your situation: local knowledge, communication, pricing expertise, marketing, negotiation skills, and a clear understanding of your selling goals. A realtor should not simply tell you what your home is worth. They should explain why that price makes sense and how they plan to help you achieve your selling objectives.

Frequently Asked Questions

1. How do I choose the right realtor to sell my home in Surrey?

Compare several realtors and ask about their local experience, pricing strategy, marketing plan, communication style, and negotiation approach. Choose the professional who best understands your property and selling goals.

2. Should I use a home value estimator before contacting a realtor?

Yes. An online home value estimator can give you a general starting point. However, an agent should review recent comparable sales and current market conditions before recommending a listing price.

3. What should a realtor do before listing my home?

A realtor should review the property, discuss preparation and improvements, analyze comparable sales, recommend a pricing strategy, and create a marketing plan designed around the property's likely buyers.

4. Are the top realtors in Surrey always the ones with the highest number of listings?

Not necessarily. The number of listings alone does not tell you how well a realtor will fit your needs. Consider local expertise, communication, marketing, pricing knowledge, negotiation ability, and client service.

5. When should I contact a realtor if I want to sell?

It is often useful to speak with a realtor before you are ready to list. An early conversation can help you understand your property's value, identify preparation work, and develop a realistic timeline for selling.

Conclusion

Choosing the right realtor is an important part of a successful home sale. Start by understanding your property's potential market value, then compare realtors based on their local knowledge, pricing strategy, marketing plan, communication, and negotiation skills.

For Surrey homeowners, current market conditions make accurate pricing and a well-planned selling strategy especially important. Instead of choosing an agent based only on a promise of a high selling price, look for someone who can explain the market, support their recommendations with evidence, and guide you through each stage of the transaction.

If you are preparing to sell in Surrey, Langley, or North Delta, Sukh Brar Real Estate Group can help you understand your options and develop a selling strategy based on your property and current market conditions.